the brief 
For this project, I was tasked with creating my own brand, which led me to develop Eden Cosmetics,  a skincare line designed to feel modern, refined, and trustworthy. The concept was built around appealing to individuals who value natural, gentle products that are especially suited for sensitive skin. The project involved developing the full brand identity, from logo and visual language to packaging design, as well as carefully considering how the products themselves could reflect the brand’s values. The result is an brand that is simple but elegant. 

the outcome
The design focused on greenery and floral illustrations to reflect purity, freshness, and a connection to nature. Paired with a clean layout and a green and pink palette, the identity balanced sophistication with approachability. This project also allowed me to explore packaging design brand storytelling, and the tactile experience of a product.